Lagos State Signage and Advertisement Agency (LASAA) faced the challenge of managing an ever-increasing number of outdoor advertisements while ensuring compliance with regulations and maximising revenue. WebPro partnered with LASAA to develop a robust digital platform that transformed their operations.

The Challenge:

• Manual processes for permit issuance, renewal, and monitoring
• Difficulty in tracking advertising revenue
• Inefficient data management
• Challenges in enforcing regulations

Our Solution: WebPro developed a comprehensive digital platform that addressed LASAA's challenges. Key features include:

• Online Permit Application and Management: A user-friendly portal for advertisers to apply, renew, and manage permits.
• Revenue Management: Automated invoicing, payment processing, and revenue tracking.
• Data Analytics: Comprehensive reporting and insights for informed decision-making.
• Citizen Engagement: A public-facing portal for reporting non-compliant advertisements.

Results:

• Increased efficiency: Streamlined permit issuance and renewal processes by 80%.
• Enhanced revenue generation: Increased advertising revenue by 65%.
• Improved compliance: Reduced non-compliance cases by 50%.
• Data-driven decision-making: Enabled data-driven insights for strategic planning.
• Enhanced public engagement: Increased public participation in reporting violations.

Testimonial:

"WebPro’s digital platform has revolutionized the way we manage outdoor advertising in Lagos State. The system has significantly improved our efficiency, increased revenue, and strengthened our enforcement capabilities. We are proud to be at the forefront of digital transformation in the outdoor advertising industry."

By leveraging technology, LASAA has transformed into a data-driven organization capable of effectively regulating the outdoor advertising industry while maximizing revenue and public safety.